Friday July 26 [by appointment only] & Saturday July 27 [open to public] Venue: MEET - Downtown Vegas

The Event

An event dedicated to brands focused on beauty & wellness with a DTC (direct to consumer) focus

Connecting brands with key content creators / social media personalities and consumers for a one day event. An experience that will travel around the country as a road show featuring tools, products and information to help women be the best version of themselves and give them access to unfiltered unedited beauty & general well being resources. Key trends will be highlighted and will be displayed alongside design elements inspired by the respective trend. Inspirational main stage panels featuring social media personalities and inspiring founders will be featured. Product demo & sampling areas will be featured to give consumers first hand experience with products & brand ambassadors. Private parties with leading social media influencers will be held at night for selected sponsors.

MARKET DYNAMICS

THE CURRENT  EVENT MARKET IS  FOCUSED ON  CONNECTING  BRANDS WITH B2B  BUYERS

SEVERAL EVENTS  ARE FOCUSED ON  CONSUMERS  SPECIFICALLY (THE  GEN Z TEENS) WITH  A FESTIVAL FEEL

THE DIRECT TO  CONSUMER  BUSINESS MODEL  IS CURRENTLY  THRIVING DUE TO  THE CHALLENGE  OF GETTING  INTRETAIL STORES  AND THE  AFFILIATED  REQUIREMENTS  INCLUDING  INVENTORY AND  DISPLAYS

DIRECT TO  CONSUMER  ALLOWS BRANDS  TO CONNECT  DIRECTLY WITH  CONSUMERS AND  OWN THE  CUSTOMER DATA  AND RELATIONSHIP

Projected Sales Growth of the U.S. Cosmetics and Toiletries Market from 2017 to 2022